Most designers build websites. I build strategic leverage.
A great website is more than just beautiful design and clean code. It's your most powerful business asset.
I bring engineering precision, founder instincts, and conversion strategy to create sites that don’t just look good. They outperform, persuade, and drive growth.
From Engineer → Founder → Strategic Designer
Not your average designer. Not your average path.
Most designers focus on polish. I focus on performance. Because I wasn’t trained to only make things look good—I was trained to make them work.
From product to positioning, I design with business outcomes in mind—blending design, strategy, and systems-thinking to build high-leverage sites.
ENGINEER
Trained as an Engineer. Still Think Like One.
I started in civil engineering—where vague specs aren’t just inefficient, they’re dangerous. I was trained to think in systems, anticipate failure points, and deliver clarity under pressure.
That mindset still drives everything I do.
FOUNDER
Built a Business Where the Site Had to Perform.
I bootstrapped a CPG brand from the ground up, overseeing product, operations, and growth. I didn’t just need a site that looked good. I needed one that drove sales, built trust, and worked like a growth engine. That hands-on pressure shaped how I build for clients today: with ruthless clarity, strategic intent, and no tolerance for dead weight.
STRATEGIC DESIGNER
Now I Help Founders Build High-Leverage Websites.
That business taught me more than any MBA. But the product wasn’t my long-term vision—and I knew it. I didn’t love the category. What I did love was the process: building businesses with leverage.
Today, I bring engineering-level clarity to founders who can’t afford to leak value. I’ve sat in your seat. I know what’s on the line. I don’t just design websites: I build infrastructure for growth.
Why My Sites Work Harder
Most sites are designed to look good. Mine are engineered to perform.
I bring the mindset of an engineer and the instincts of a founder. I don’t just “do web design”. I build systems that earn trust, sharpen positioning, and drive action.
I don’t start with trends or templates. I start with outcomes—and reverse-engineer the shortest path there.
Strategy before styling. Pretty websites don’t close deals. Clear strategy does.
Layouts shaped by behavior, not aesthetics. Every section is engineered to remove doubt, reduce friction, and guide decisions.
Messaging that defends your pricing. Clear value. Confident positioning. No vague benefits or creative fluff.
CTAs that actually convert. Written and placed to match how real buyers think, decide, and commit.
Built-in objection handling. Your site answers questions before they’re asked—so it builds trust and sells even while you sleep.
Hi, I'm Rebecca
I’m not a traditional web designer. I’m an operator who thinks in systems and designs like revenue depends on it.
I started in engineering. Then I built a brand from scratch—designing everything from the product to the site to the sales strategy. That’s where I learned what actually drives results: clarity, not cleverness. Strategy before styling.
Now, I bring that mindset to founders who need more than just a “pretty site.” You get a full-stack partner—design, copy, positioning, and user flow—all aligned to make your offer unmistakable and easy to buy.
It’s what your business needed yesterday. Let’s get it right today.
The Signal System™
Strategy before pixels. Clarity before clicks.
Before a single line of code or design is touched, I build the strategic core—your positioning, voice, and buyer triggers—so every element on your site earns trust, guides action, and drives conversion.
Diagnose
Find the leaks. Fix what’s stalling conversions.
I start with a strategic audit of your current site, messaging, and funnel experience. It reveals the trust gaps, friction points, and narrative breakdowns—so I don’t just make it prettier. I make it perform.
Define
Speak to the right buyers, clearly & persuasively.
I pinpoint your Ideal Customer Profile, sharpen your Unique Value Proposition, and lock in your brand voice. The result: messaging that attracts aligned buyers and positions you as the only real choice.
Blueprint
Engineer the path from click to close.
Before design begins, I build the blueprint: strategic wireframes, CTA mapping, customer journey flow, and page goals. Every section has a strategic role—so buyers move fluidly from curiosity to commitment.
Design
Polished visuals. Strategy-led structure.
I design a modern, high-performance site in Webflow that turns your message into a clear, compelling experience. Every visual choice reinforces the strategy—not distracts from it. It’s clean, fast, and built to close.
Your website is the best salesperson you’ll ever hire.
Make sure it has an operator’s brain behind it.
Let’s build the site that earns trust, protects margins, and sells while you sleep.